Course description

What will i learn?

  • Mastery of YouTube ad formats and when to use each for maximum impact.
  • Proficient in advanced targeting and segmentation strategies to reach the ideal audience.
  • Ability to craft compelling video content that engages and converts.
  • Skilled in budgeting, bidding strategies, and optimizing ad spend for better ROI.
  • Competent in using YouTube Analytics and Google Ads reporting for performance measurement and campaign optimization.
  • Knowledgeable about consumer privacy, data protection regulations, and ethical advertising practices.

Requirements

  • Internet access and a computer or mobile device capable of streaming video content.
  • A Google account to access YouTube and Google Ads platforms for practical exercises.
  • Willingness to learn, experiment, and apply the concepts in real-world scenarios.

Frequently asked question

This course is intended for marketing professionals, business owners, content creators, and anyone interested in mastering YouTube advertising to enhance their digital marketing skills and drive meaningful results.

A basic understanding of digital marketing concepts is helpful but not mandatory. The course is structured to accommodate beginners as well as those with some experience in digital advertising.

The course duration can vary depending on the pace of learning, but it's designed to be completed over several weeks, with a mix of video lectures, reading materials, and hands-on projects.

Yes, participants who successfully complete the course and pass the final assessment will receive a certificate of completion, recognizing their expertise in YouTube advertising.

Access policies can vary, but typically, enrolled participants will have access to the course materials for a specified period post-completion for review and reference.

NRG Skillz

$9.99

(-80%)

Lectures

50

Skill level

Advanced

Expiry period

Lifetime

Certificate

Yes

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